August 21, 2012
An active and engaged commenting community is a powerful way to drive additive SEO. Both search engines and publishers are realizing the unique value of comments — which provide freshness lift and rich new content to an otherwise stagnant page. New comments and user-generated content also enables the ability for that content to be shared via both links and the social web — in total putting more links back to your site. There is a technical component to SEO-optimize your comments, just as you would with images or any other part of your site, and we’ll go into this as well. Overall, commenting isn’t just about community building, but developing crawlable content for search engines to feed on.