October 25, 2016
SSL certificates are used to encrypt transmitted information from your website to your server.
Many websites — from Wikipedia to Reddit to the Washington Post — are encrypting all of their web traffic to protect their readers’ privacy by using SSL certificates are directing their traffic over HTTPS.
Besides the obvious security advantages, webmasters have another reason: Google is using HTTPS as a ranking signal.
In this video, we’ll talk about what this all means (benefits, downsides) and problems the NY Times encountered moving to HTTPS (and how they solved them).