Introduction to Launch Effect

November 15, 2011

Launch Effect (www.launcheffectapp.com) is a WordPress theme that lets you create a viral campaign in minutes. The theme allows the user to customize a landing page that introduces a business, product, or event and prompts visitors to sign up with their email to earn some sort of incentive (beta invite, discount coupon, a gift, etc.). The visitor is then encouraged to share a unique referral link that tracks their friends’ sign ups. Conversions are tallied on WordPress, and the user can determine who should receive the incentives. Launch Effect is a project by Barrel (www.barrelny.com), a digital agency in New York.

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