February 18, 2020
Organic Search Is most often the primary source of website rraffic. Most WordPress users start with an SEO plugin or two and set their defaults and then trust that they have their SEO “done”, but Search Engine Optimization goes far beyond that. The most effective sites that draw the most traffic are putting time and effort into determining what users are looking for and how the search engines (Google, Bing, Yahoo, Baidu, Amazon, etc…) determine what pages to deliver to those queries. In this presentation, we will cover the strengths and weaknesses of some of the best-known SEO plugins as well as understand what they do and why.
SEO is a long-term strategy, we will look at 2 trends in search that have been growing in importance over the past 5 years and learn what they are and why they matter.
Schema is a technical element that helps search engines identify more about your content and improves the way your page looks in search results
Content Clusters are a newer way to think about how to produce and deliver work that will rank well and drive traffic to your site.
Plan to take lots of notes and ask lots of questions! There will be small bits of information on many impactful topics, we will spend extra time on areas that feel useful and achievable by the folks who show up.