Hi everyone. I’m working with a client who is upgrading his site (moving it to WordPress) in order to be able to sell more ad space. I have no experience setting up advertising and I’m having difficulty understanding all the concepts and what needs to be done with his site regarding setting up ad places, ad zones, etc.
I’m confused by all the various components — he has an AdSense and DFP account — neither of which he’s ever really used — he’s been using a single AdSense code snippet on his site for the last decade! He also just signed up with Adbrite and we installed a plugin called Simple Ads Manager, thinking a good plugin might help me make sense of it all.
I’m looking for a little coaching, for which I’m happy to offer some pay. Or if someone knows of a super simple tutorial, that would be most appreciated.
M.